The cooling during the November holiday of this year made people caught off guard. The cold current ran all the way from the north to Hainan Island. Rumors that 60 years will not experience a cold winter spread like wildfire. Although meteorological experts came forward to refute the rumors, the market reaction has been irreversible.
What followed the expectation of the cold winter was the collective price increase of the upstream raw materials in the winter clothing market. There were scenes of "grabbing goods" battles in the market. All signs show that this wave of market cannot wait and see.
Just as the slogan shouted by the merchants: If you can't buy it, you lose money, you can't buy it.
If you don’t buy, you may not have to sell.
This year is a special year. Affected by the epidemic, it can be seen from another angle that consumer desire has been suppressed for a long time, and production capacity is in urgent need of release.
As China's epidemic prevention and control situation becomes more optimistic, retaliatory consumption is a high probability event, not to mention that it has come to join in the fun in the cold winter for many years.
What signal does the price increase of raw materials indicate?
Yesterday, a boss who sells women's clothing in the Zhengzhou Railway Station business district received a message from a supplier: clothing replenishment will increase by 20 yuan per piece, because the restocking price has increased by 25 yuan, and down has increased by 40,000 per ton. The bile cloth increased from 8 gross to 1.2 yuan per meter.
It is far more than this one that has received price adjustment notices from upstream suppliers. It has become a phenomenon in the Zhengzhou clothing business circle. From this, Bangjun also learned about the upstream raw material market.
Zhejiang Lingjie Textile Co., Ltd. is an enterprise engaged in the trading of knitting textiles and raw materials. According to insiders, due to the recent general rise in raw materials, the price of raw materials for core yarns in the market has skyrocketed; flat series have soared; spandex yarns have soared. Thousands/ton; Yangdi series are even more expensive. Immediately, all products will increase by 200 yuan/ton, of which spandex products will increase by 200 yuan/ton, and the Yang polyester series will increase by 500 yuan.
"National fabrics look at Guangdong, Guangdong fabrics look at Zhongda" fabrics in the Zhongda cloth market have been on the rise since the small and long holidays. Zhongda textile business district has 59 professional markets with more than 100,000 categories.
The fundamentals they present represent a barometer of the industry.
And the big guys of fabrics are all issuing price increases notices, not much to say, just go to the picture-
Due to the continued popularity of fabrics in the autumn and winter of 2020, Guangzhou Hengsheng Cloth Industry has been carrying out 24-hour high-load intensity operations without stopping to ensure adequate supply of goods, whether it is from the source of production or the delivery channel.
Upstream raw material price increase notices are coming
Above, Longfeng Cloth, Qiongsheng Cloth, Dongman Textile, Beneficial Changfeng, Hengwang Cloth are the industry leaders, but in the face of shortages and costs, they can only take advantage of the trend.
In addition to rising raw materials, dyeing costs are also rising.
Zhejiang Shaoxing Printing and Dyeing Factory issued a notice of dyeing fee adjustment on October 10, 2020:
1. The dyeing fee of woven fabric is restored to the original price, and the small order below 100,000 meters will no longer be discounted;
2. Double-dyed fabrics such as knitted CVC and TC will increase by 500/ton based on the original price, and the single-dyed fabric will increase by 300 yuan/ton;
3. Knitted fabric printing requires a scheduled increase of 1,000 yuan/ton, an activity increase of 500 yuan/ton, and an unscheduled increase of 500 yuan/ton.
This notice will take effect on October 20, which means that price increases will soon spread to the entire industry chain.
The market is precious, you can’t "grab" it
The market for fabrics and printing and dyeing is booming, and the professional clothing market at all levels is also not much better. From the Guangzhou Shisanhang clothing market to the Zhengzhou World Trade Center in the central area, there are "explosive styles" events being staged.
gold, nine silver and ten plus temperature changes, this may be the best window period for clothing people to achieve growth against the trend in a special year. The demand for good products is naturally unprecedented.
Recently exposed on the short video platform, the "All Wuxing" that almost happened to grab goods occurred in the No.13 Guangzhou Trade Fair. It attracted a lot of attention and made the market more tense.
An industry "veteran" who has been fighting for a long time in the clothing market in Hangzhou and Guangzhou said that this situation is commonplace. There are many fights in order to grab the goods. There are not many goods. You must grab them. Fill the boss with red envelopes, please drink tea, and wait at the factory. Go to the warehouse and wait for the goods, and you have to get the head start in everything you do. Pay the full amount first and wait for ten days and eight days, it doesn’t matter, as long as the first batch can be delivered!
He also emphasized that especially in this year's situation, the dealers and manufacturers in the early stage were very conservative, and there was a sudden favorable market situation, and it is very easy for supply to exceed demand. It is not that the production capacity cannot keep up, but the opportunity is fleeting.
As a professional clothing market with a full range of formats and multiple brands in the central region, the 300,000-square-meter Zhengzhou World Trade Center can carry 100,000-level passenger flow every day. Businesses generally report that sales on November this year are higher than the same period in previous years.
Wang Wei, the owner of Maihetian, a big children's clothing manufacturer located on the first floor of the World Trade Center Children's Clothing City, has recently been in his factory in Hebei, paying close attention to the upward trend of raw materials, directing and scheduling, ensuring production, and giving his customers peace of mind.
The second floor of the World Trade Center is a gathering place for high-quality women's clothing and branded women's pants. Recently, the transaction has obviously increased by magnitude, especially when the passenger flow in the fully stocked store is in a state of saturation, and "slow hands" are often staged.
Many of the branded women's wear and branded men's clothing merchants on the third floor implement the order system. The merchants reported that according to the current market situation, follow-up orders will be very optimistic. Weiming Men's Wear, which has been in the WTO for 16 years, has nearly a hundred franchise stores in the province and surrounding provinces and cities. Judging from the feedback from the prefectures and cities, the boss Yu Minmin affirmed the prediction of this continued growth.
The women's clothing brand Mishuo, which is also operated on the third floor, has a strong momentum of development, which is a representative of contrarian growth. The rise of upstream raw materials, in the eyes of Mi Shuo boss Zhang Shuai, represents a good market and proves that the market demand is rising. The so-called "Spring River Plumbing Duck Prophet", the wave of people who react quickly will make money.
The impact of rising raw material prices on the commerce and trade market, these bosses are not worried, "there is a market without price" is a normal phenomenon, the real need to worry about is——
There is no stock to sell during the period when it is available! That's why it is said that business is robbed.
The price of raw materials has risen, the factory is spinning around the clock, the dyeing factory orders are queuing, and the goods on the market are rushing. This is the beautiful appearance of the peak season.
Shimao, delivery is also in line...
After experiencing the "cold winter", we know that the market is precious and we must cherish it!
The temperature drops sharply,
