At present, the rise of domestic products, which is particularly obvious in the textile and apparel industry. In the first half of this year, the 201 of 201 of the company's market value of 1.8 trillion yuan is much higher than 88.2.183 billion yuan in the same period last year.
The gap between domestic brands in overall operation and foreign brands is rapidly narrowed. At the same time, Z generation consumers have continuously improved the recognition of Chinese goods. The above profit stack makes the domestic garment industry ushered in the development of the golden period.
China's rise
Since this year, the textile and garment industry has a strong recovery. The market share of China's domestic product brand has continued to improve, and the old domestic goods such as Li Ning, Anta, Bosideng, Taiping Bird, and the return. The above national tide clothing brand, whether it is e-commerce sales, the growth rate of sales or sales, has shown high-speed growth and the overall improvement of industry status.
For example, Li Ning's operating income in the last half of the year exceeded 10 billion yuan, reached 10.197 billion yuan, an increase of 65% year-on-year, a maximum increase in 10 years, net profit increased by 187.18% to 1.962 billion yuan. Anta's half-year newspaper is equally bright, the operating income of 2.281 billion yuan in the first half of the year, a year-on-year increase of 55.5%; net profit of 3.84 billion yuan, a year-on-year increase of 131.6%.
At the same time, a group of new domestic products also accelerated. Jiangsu Huihong International Group Zhongjin Holdings Co., Ltd. "Ruiwi" is based on yoga culture, high integrates popular elements such as "punk style" in casual clothing, and shapes the unique, design , The original fashion sports product such as tags such as comfort, is loved by young consumers.
Ding Hai, Vice President, Jiangsu Huihong International Group Zhongjin Holdings Co., Ltd., said that the International Business Daily reporter said that in the "post-epidemic era", the domestic fashion consumption brand ushered in a huge business opportunity. Huihong will actively integrate into the domestic circulation, using the world's first garment water wash process, highlighting its own vivid style in the domestic fashion sports apparel brand, further seizes the market.
A significant trend is that China is accelerating the foreign-funded brand from multiple dimensions. Taking sports apparel with the highest technical content as an example, overseas brands have not launched a breakthrough technology; disclose domestic brands, which not only presents specialization, young, subdivided trends, sales growth is also very bright.
Production-consumer terminal
The reason why the domestic clothing brand can counterattack, one side benefits from the continuous improvement of China's manufacturing power, the mature supply chain system, excellent designer resources make domestic clothing leaders to efficiently produce design level and high quality product.
Take Hunghong as an example, the company is creating a new national supply chain innovation and application demonstration enterprise. In this regard, Ding Hai said that the company is integrated with the supply chain operation, the production and research cooperation innovation, and the online line is integrated into the focus. With first-class design, quality, service to create a first-class brand, meet high quality and diverse domestic demand. .
On the other hand, the rise of domestic clothing brands is also inseparable from the recognition of Z generation, and they are increasingly choosing domestic brands.
The director of the Consumer Financial Research Center of Suning Financial Research Institute analyzed the International Business Daily reporter, Zendai born and growing in the period of China's economy and urbanization, and fully enjoys the bonus of economic growth; Zendai consumers have not experienced serious experience The material shortage, showing powerful patriotic enthusiasm, cultural confidence, and recognition of mainstream ideology. "These features are reflected in the consumption, which is a great interest in China. From Li Ning, Anta's welcome, then go to the classic brand of the backlight, no reflecting a new round of 'National Products. The coming. "Fu Yifu said.
The industry is generally believed that Z willnssenger demand, personalized, unique characteristics, experience cool, relatively scarce products and brands are more likely to be sought after. For apparel companies, if you want to attract the majority of Z generation groups, companies will provide more diverse, personalized products and services to meet Z generation consumers, let them "choose my love".
The rise of domestic goods, th
