As a textile industry closely related to economic and social development, promoting rural revitalization is an inevitable choice of important mission and responsibility. Using intangible cultural heritage to help rural revitalization is the entry point and an important starting point for the textile industry to implement this strategy of the country. In order to continue to promote the integration of intangible cultural heritage into modern life, to integrate into the national development strategy, and to protect, inherit and utilize intangible cultural heritage well, under the promotion and guidance of the Intangible Cultural Heritage Office of the China Textile Industry Federation, the textile intangible cultural heritage has achieved remarkable results. , Has made active exploration and practice in rural revitalization.
Help the rural revitalization textile first
The China National Textile and Apparel Council has always attached great importance to the inheritance and innovation of textile intangible cultural heritage. In 2016, it set up an intangible cultural heritage office to carry out the development and protection of textile intangible cultural heritage in an all-round and systematic way to help intangible cultural heritage in rural areas. Revitalization provides organizational guarantee. In addition to holding the annual textile and intangible cultural heritage conference, the Intangible Cultural Heritage Office also organizes the selection of China textile and intangible cultural heritage promotion ambassadors, the evaluation and release of intangible cultural and creative product design contests, the release of intangible cultural heritage clothing trends (catwalks), textile and intangible cultural heritage boutique exhibitions and exhibitions. Intangible cultural heritage market, textile and intangible cultural heritage annual development report release, textile and intangible cultural heritage competitions, textile and intangible cultural heritage art auctions, textile and intangible cultural heritage field surveys, implementation of double innovation base construction, promotion of Chaozhou traditional crafts and textile intangible cultural heritage projects , Data sorting of the inheritor, etc.
At present, the State Council has published a list of 1,557 representative items of national intangible cultural heritage, which are counted one by one according to the application area or unit, totaling 3610 sub-items, and 237 textile intangible cultural heritage items are counted according to the industry classification. Embroidery skills are listed items of intangible cultural heritage that need to be protected urgently, and traditional Chinese silkworm silk weaving skills and Nanjing cloud brocade weaving skills are selected as the representative list items of human intangible cultural heritage. 3068 national representative inheritors have been announced, including 182 national representative inheritors of textiles. In addition, textile intangible cultural heritage resources are mainly distributed in ethnic minorities and underdeveloped areas, which provide huge potential and space to help rural revitalization.
For this reason, the Intangible Heritage Office has successively visited Tibet, Yunnan, Guizhou, Qinghai, Inner Mongolia, Hunan, Chongqing, Sichuan, Zhejiang, Guangdong, Jiangsu, Liaoning, Fujian and other places to investigate and study the survival and development of textile intangible cultural heritage, especially in ethnic minority areas. On the basis of clarifying the basic situation, we have explored the basic ideas and focus of work for the development of non-hereditary inheritance of the industry and the promotion of rural revitalization by “aligning the direction, integrating resources, innovating and inheriting, highlighting the key points, and driving the market”.
"The textile industry has the responsibility and mission to promote and continue the Chinese excellent traditional culture and traditional crafts, and it is also an important strategy for realizing the transformation and upgrading of the industry to add cultural connotation. How to achieve transformation and development is obviously to let the textile traditional culture and traditional crafts bring their own The cultural genes and regional characteristics of the company have been integrated into the material and cultural life of contemporary people through market-oriented methods with innovative designs, functions and material forms.” As Gao Yong, Secretary of the Party Committee and Secretary-General of the China Textile Industry Federation, said, entering modern society, People's lifestyle and aesthetic taste have undergone tremendous changes. Textile intangible cultural heritage and other traditional crafts are also facing an unprecedented survival crisis and test of inheritance. As an integral part of the industry's development work, the textile intangible cultural heritage industry, tapping and rationally using intangible cultural heritage resources is an inherent requirement for strengthening cultural self-confidence and an important starting point for promoting economic and social development.
Explore new models to contribute textile intangible cultural heritage experience
Since the "13th Five-Year Plan", the textile industry has made certain achievements in identifying intangible cultural heritage resources, strengthening organizational construction, building communication platforms, cultivating inheritance teams, integrating design and branding, helping poverty alleviation and rural revitalization, and promoting industrialization and marketization. The results have become a relatively active part of the national intangible cultural heritage, and have been widely recognized by governments at all levels and society. Sun Huaibin, vice chairman of China National Textile and Apparel Council, was elected the 2020 China Intangible Heritage Person of the Year for this.
Intangible Heritage Conference. The China Textile Intangible Cultural Heritage Conference, held for four consecutive years, is the only national professional industry in a major category of intangible cultural heritage organized by industry-based social organizations. The development of intangible cultural heritage and the promotion of rural revitalization provide a source of ideas and wisdom. The 2019 Intangible Heritage Conference was selected as one of the "Top Ten Events of China's Intangible Heritage", which became a brand activity to promote the revitalization of traditional crafts and attracted the attention of the whole society.
to show promotion. The Intangible Cultural Heritage Office held various textile and intangible cultural heritage exhibitions in Beijing, Shanghai, Shenyang, Dalian, Chaozhou and other places, focusing on displaying and selling traditional crafts from various ethnic groups into modern clothing, household goods, wedding folk customs, cultural and creative and tourism products and art For works, etc., orders were signed on the spot, and the transaction effect exceeded expectations, introducing a market mechanism for intangible cultural heritage to help rural revitalization. The new crown epidemic has given birth to online celebrities direct sales, and many mature textile intangible cultural products with regional and ethnic characteristics have been successfully sold to domestic and overseas markets through online platforms, providing a new business form for textile intangible cultural heritage to help rural revitalization, which is expected to become market promotion in the future The normality of the channel.
Not only that, the Office of Intangible Cultural Heritage also assists rural revitalization through the establishment of "double innovation" bases and other forms. For example, Keyouzhong Banner, an important base for Mongolian embroidery, was awarded the "National Hand-embroidered Innovation and Entrepreneurship Demonstration Base" in Inner Mongolia. To create the market influence of embroidery products, a traditional craft has changed the lives of farmers and the development of rural economy.
He emphasized that the Intangible Heritage Office will continue to intensify in-depth research and explore effective working methods in the future to help rural textile non-genetic inheritors design and produce valuable intangible cultural heritage products, enter the market to obtain benefits, and gradually expand while retaining traditional craft genes. For the industry, and thus increase employment and income, it really helps the revitalization of rural areas. It is also based on this that the Intangible Heritage Office has recently taken the lead and joined hands with Xinlianhe Group and the Golden Top Award designer Liu Wei to sign a strategic cooperation in textile non-genetic inheritance innovation. vitality.
The textile intangible cultural heritage has helped the revitalization of the countryside to some extent, but it is still facing many issues and problems, and it still needs to be intensively cultivated. During the "14th Five-Year Plan" period, the China Textile Federation will further consolidate its mission and pursue the role of social organization resource integration and platform services. Under the guidance of the competent government departments, rely on the forces of society, industry and the market to strive to become a textile intangible cultural heritage. Help the cause of rural revitalization to make new achievements.
Textile intangible cultural he
