In 2021, Yuancai has welcomed and flourished. In accordance with the depth of participation, we summarize three main three participation paths in the current clothing brand: 1 Cooperation games to sell virtual / realistic clothing products; 2 issued virtual shoes clothing NFT (non-homogenization Currency) product; 3 into the station cosmic platform. Overseas first-line clothing brand actively carried out the layout, Nike has acquired RTFKT in Virtual Shoes NFT Development Company, and set out in Roblox, launching virtual world "NIKELAND"; Adidas has jointly issued NFT series virtual clothing products, and purchasing virtual land into the Sandbox Yuan Cosmic Platform . We believe that the domestic head sports brand + quality IP asset brand is expected to use the above three mature paths to grasp the development opportunities of Yuancai.
The Yuan Universe flouries, and there are 3 main paths at this stage to participate in the development opportunities.
In 2021, Yuancai has welcomed the vigorous development and won the market universal concern, with a diversity, independent identity, social friend, and economic system, etc., provide participation opportunities for clothing companies. According to the depth of participation, we summarize 3 main participation paths in the current clothing brand: 1 Cooperation games to sell virtual / display clothing products; 2 issuance of virtual shoes clothing NFT (non-homogenated coins) products; 3 into the station universe platform, Develop virtual headquarters or experience halls to enhance brand interaction.
The head brand accelerated layout, NIKE / Adidas has been deeply involved in the development of the Yuanyuan universe.
According to the branch, Nike has long been paying attention to digital investment. In 2021, it registered virtual goods trademark rights. Public recruitment of virtual material designers, and acquired RTFKT in virtual shoes and clothing NFT development company, and settled in Roblox to launch virtual world "NIKELAND"; Issue NFT Series Virtual Clothing Products and purchase virtual land into the Sandbox Yuan Cosmo platform. Other brands such as Under Armour, Paris family, Gucci, etc. also accelerate the layout of the Universe by issuing NFT, Roblox Virtual Experience Hall.
Domestic reference: Head sports brands + excellent IP asset brands are expected to grasp the chance of Yuancai.
The domestic brand has previously opened the relevant exploration of Yuancai, Li Ning launched a virtual concept shop and virtual fashion in June 2020, and launched a virtual idol "Xing Yi" and Li Ning video. We believe that the head sports brand + high quality IP asset brand is expected to grasp the opportunity of Yuancai Development: On the one hand, the domestic head sports brands have strong brand power, and the virtual products are sold in the United game, they can be further included. Improve the brand digital footprint, and open up the application scenario of brand virtual shoes in the Yuancai; on the other hand, it is expected to grasp the early stage of the universe in the metacular clothing brand. Development dividend.
Risk factors: The development process of Yuancai is not expected; industry competition is intensified; laws and regulatory policies have changed.
In 2021, the Yuan Universe wel
