The continuous upgrading of digital technology has made the Metaverse no longer a "castle in the air", but gradually integrated into the existing production and lifestyle. Advanced big data, artificial intelligence, virtual reality and other technologies are changing the trend of fashion consumption with unprecedented potential, and brand marketing is also shifting from focusing on product highlights to focusing on consumer needs. In the face of endless new marketing concepts and new ways of playing, driving the development of smart marketing with "creativity + technology" will become another weapon for brands to win the market.
On July 8th, "Opening the Digital Fashion Metaverse Series Online Special" was launched again. The Fashion Industry Digital Technology Innovation Alliance joined hands with experts and representatives from digital solution providers in the textile industry to visit CTIC Fashion Academy, with "smart marketing" As the theme, it shared the integration and application of digital technology in various fields of the textile industry such as fabric development, supply chain management, and channel operation under the background of technological innovation. Open up marketing touchpoints and create new value growth points with refined marketing. This special event is rich in content and highlights, and has been widely praised by industry companies. The special live broadcast traffic has exceeded 5,500 people.
This event is guided by the China Textile Information Center and the National Textile Product Development Center, hosted by the Fashion Industry Digital Technology Innovation Alliance, undertaken by the China Women's Wear Fabric Fashion Trend Research Institute, and specially supported by the National Textile Product Development Base and the China International Fabric Design Competition Organizing Committee.
Technology empowerment: smart marketing enhances customer and enterprise value
Wang Chen, Senior Marketing Manager of Fashion Intelligence Department of China Textile Information Center, expounded the customer participation value, experience value, exchange value and The overall improvement of corporate strategic value, operational value and knowledge value. Through the analysis of several brand marketing cases in the fashion industry, she shared the current status of various digital technology applications, and analyzed the use of digital technology to break the time and space constraints and information gaps from the three dimensions of data, content and channels, and improve the accuracy and management of marketing. level, new ideas and new methods to enhance the shopping experience of consumers. She pointed out that consumer participation will become the new normal of smart marketing in the future, and creating a closed loop of marketing data and opening up an omni-channel marketing path will become the key to digital technology-enabled enterprise value enhancement.
Virtual Loom: Extending Creative Design to More Possibilities
"NAO virtual loom system has opened a new era of fabric structuralism." Zheng Qi, founder of Shanghai Qingjia Intelligent Technology Co., Ltd., in his speech on "Fabric Supercomputing Power, Expressing Personality with Structure", based on the existing textile fashion industry. The analysis of the four major dilemmas - "the bottleneck of weaving innovation, the bottleneck of rapid and real-time accurate display, the lack of artificial intelligence applications, and the bottleneck of the international status of the supply chain", focusing on the infinite plasticity and vision of the NAO virtual loom system The advantages of both income, unlimited raw materials, and rapid response. He pointed out that the NAO virtual loom platform is not independent of the traditional textile industry, but an accelerator to speed up the development of fabrics. screening machine.
Digital Platform: Helping the Industry Chain Run Efficiently
Yu Yuanshang, product manager of Beijing Xindong Network Technology Co., Ltd., shared the theme of "New Ideas for Digital Marketing in the Contactless Era". She proposed that with the establishment of the virtual world, there will be more and more online and offline layouts of brands, and virtual publishing will become the norm. Metaverse will also integrate buyers, designer brands, and supply chain ports to launch efficient and convenient digital ordering. The platform brings convenience to fashion practitioners. Based on this prediction, Xindong Technology combines high-precision physical simulation engine with digital cloud computing technology to create a digital ecological platform that integrates virtual design, resource management, personnel management, customer management, digital order fair and other functions. , relying on the core sector of cloud data center, it has brought new digital solutions to the industry with both immersive experience and instant interaction characteristics.
The continuous upgrading of di
