Confidence is more important than gold. As China's economy awaits recovery after three years of COVID-19, consumer confidence is in dire need of a boost. After the 15th day of the first lunar month, textile enterprises have basically resumed work and production. Many enterprises feel that the demand in the downstream market is strong. Although it has not reached the level before the epidemic, textile enterprises are generally optimistic about the future market.
"The New Year is very popular!" Cloth merchant Wang Jiangfeng has been deeply engaged in the Beilian market of China textile city for 19 years. Seeing the familiar popularity "return", he is confident about the New Year's business and predicts that the order volume will be "higher" than in previous years.
As the largest fabric market in Asia, China Textile City, located in Keqiao, Shaoxing, Zhejiang Province, deals in more than 50,000 kinds of fabrics, with textiles exported to 192 countries and regions. More than 1 million people visited the market in the first week of the Spring Festival, the highest level for the same period in nearly three years. Among them, focus on curtain fabric of the north Union market open rate close to 100%.
In the textile city visit found that a large number of buyers, business owners maintain a positive and optimistic attitude to the market this year, and hope to seize the "hot opening" do a big job.
The trading market is hot, reflecting the vigorous industry chain
Buyers are pouring in, merchants trading hot, merchants packaging shipment...... In recent days, China textile City market presents a lively scene. Wang Jiangfeng runs a "mom-and-pop" shop on the fourth floor of Beilian Market, renting two storefronts dedicated to children's curtains.
After the opening of the New Year, every afternoon is the busiest time for them. "It's a big market, and customers go from the first floor to the fourth floor, and they usually get to our house in the afternoon." Wang Jiangfeng, who is familiar with the market, said that in order to attract new and existing customers, they specially launched three new sets this year, "the number of orders in the first month of the year increased by 20 to 30 percent compared to last year".
"Business is generally good at the start of the year, and there are very clear signs of recovery." Different from merchants who focus on fabric sales, "Fangfei Season" store leader Hu Chang focuses on the integration of "cloth" and "art", committed to the whole category of soft clothing design and research and development, this year also on a number of new patterns. While harvesting new orders, he is also looking forward to expanding the foreign trade market. "I hope more foreign investors will come in this year and more good goods will be sold around the world."
Because of the "cloth", Keqiao has attracted a large number of foreign investors in this area of innovation and entrepreneurship. Bobby, an Indian trader, has settled down in Keqiao. After the Chinese textile City was reopened, he visited many stores. "From my clients to market operators, everyone is confident about business this year." I've had a lot of calls from Indian customers these days. They want to come to China in February. I also expect more and more new guests."
The hot consumer market in the beginning of the year is undoubtedly a positive signal, for the following domestic market full recovery expectations, laid the foundation.
Raw material prices are rising, and confidence is returning
Due to the growth of the downstream market demand, the performance of the upstream raw material market of the textile industry chain also makes people feel the warm silk.
After the beginning of the New Year, one of the most intuitive feeling of textile people is that the price of commodities began to rise across the board, cotton, cotton yarn, polyester filament, polyester staple fiber, polyester chips, polyester bottle chips and other categories, have risen to varying degrees. Among them, Zheng cotton main contract for several trading days stands firm above 15000 yuan/ton. Many institutions also forecast that with the resumption of production and work of textile enterprises, cotton and other upstream raw materials remain bullish.
In addition to raw materials, manufacturing employment also showed an accelerated recovery. According to the statistics of public employment service agencies in Beijing, the total supply and demand has increased year-on-year since the beginning of this year. The occupations with large employment gaps include postal and express service, warehousing, life care service and catering service personnel, among which the postal and express service personnel gap exceeds 10,000. Manufacturing employment demand rose 129.05 per cent in January from December.
In order to meet the demand of the labor market, various forms of online and offline recruitment have been opened across the country, and "fancy" recruitment has filled the gap. Bian Jing, a researcher at the Chinese Academy of Macroeconomic Research, said that this year's labor market recovery, which started early and is hot, is supported by solid demand, sending a clear signal of economic stability. "Fancy" recruitment is a reflection of the urgent need for employment, but also reflects the progress in awareness and ability of service supply and demand in recent years.
At present, the "Spring Breeze Action" launched by the Ministry of Human Resources and Social Security and other 11 departments is in full swing. By January 31, 16,000 recruitment events had been held nationwide, 10 million jobs had been posted, and 400,000 workers had been recruited "peer-to-peer".
The employment heat reflects the economic temperature, reflects the confidence of the market, and gives people a real sense of the warm feeling of economic recovery.
The effect of foreign trade order grabbing is remarkable, and the recovery signal is obvious
Around the Spring Festival, "sea groups" from Zhejiang, Jiangsu, Fujian, Guangdong and other places set out one after another. They will not only bring back foreign trade orders, but also bring a signal that the global market continues to be optimistic about China's recovery.
Years ago, Shengze local enterprises across the sea "grab orders" can be said to be full of harvest. The high-end home textile fabrics produced by Suzhou Qianhang Industrial Co LTD are popular with European customers. Qian Chunhua, head of the company, said that the European trip has been fruitful and orders are expected to be booked until the end of March this year. It is worth mentioning that Qianhang Industrial has reached a new export mode of trading in overseas RMB with its customers, breaking through the previous practice of trading in US dollars and effectively avoiding exchange rate risks.
Suzhou Yingyu Textile Technology visited more than 10 customers in Italy during its visit to Europe, including famous printing factories and flour manufacturers. Foreign customers to the company's high quality tencel, rayon fabrics greatly appreciated, hope to get the product before the year. The person in charge revealed that the company has received orders for 4 cabinets at present, and the sales volume is expected to be $600,000. In addition, the price and delivery date are being finalized for the intended orders of more than $500,000.
"American buyers are excited about the presence of Chinese companies." Jennifer Bacon, vice president of Messe Frankfurt (North America) Co., LTD., told reporters that the 24th New York Textile and Clothing Fair was held in New York.
Organized by the China National Textile Industry Council and organized by the Textile Industry Branch of the China Council for the Promotion of International Trade and Messe Frankfurt (North America) Co., LTD., the fair was held at the Javits Convention Center in New York City from January 31 to February 2.
More than 300 exhibitors from more than 20 countries and regions participated in the exhibition, more than half of which were from China. Walking in the exhibition hall, it is easy to see Chinese exhibitors busy figure. Bacon said the show was animated by the presence of Chinese companies.
Li Lifang, head of sales at the New York office of Zhejiang All-American Industry Co., LTD., said the company's own service, quality and price are very attractive to US customers, and hopes to see further increase in orders as the impact of the epidemic eases.
Bacon said in an interview that the full return of Chinese companies to New York was exciting for everyone. "Before the show started, we received a phone call asking whether the Chinese exhibitors would participate in person. The American buyers said they would only come to the show if the Chinese exhibitors would participate in person."
The economic and trade delegations that have rushed to all parts of the world to "grab orders" with determination and confidence are also conveying to the outside world the vitality of the Chinese economy and the resilience of recovery.
Textile industry from all side
